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STEVEN TYLER-Inspired Fashion Line To Launch Next Month

August 10, 2011

According to Women's Wear Daily, AEROSMITH frontman Steven Tyler is serving as the inspiration and the face of the new Andrew Charles women's and men's contemporary collection. It is being developed by Music Entertainment Sports Holdings (MESH),a division of LF USA. Tyler and his 22-year-old daughter, Chelsea, an artist and aspiring model, will be featured in an ad campaign and Tyler will make personal appearances when the Andrew Charles women's and men's sportswear is shipped exclusively to 100 Impulse departments of Macy's.

"I grew up on AEROSMITH and Steven Tyler," said Andy Hilfiger, creative director and president of marketing. "I've always loved his music and style. In his own wardrobe, Tyler mixes leather, leopard and scarves, and is known for his animal prints and his accessories. I've always loved his music and his style."

Read more and preview a behind-the-scenes video at Women's Wear Daily.

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